The era of technology has not left any sphere of life untouched as people depend on the use of software solutions in every aspect imaginable. Before the explosion and the introduction of the internet in our lives, people would only believe and do the things which their eyes could see. However, the possibilities have become limitless now as businesses can reach new market segments based on different corners of the globe much more effectively. Simultaneously, the aspect of enhancing customer experience has also gained significant importance in the recent past.
The retail industry has also changed with the turn of the century as no longer are the consumers unaware of the product which they are purchasing. Every consumer demands to be well informed before they make the final decision of person. Simultaneously, in this fast paced economy, time is of the essence. People no longer have the patience to stand in long queues in order to make the payment for the purchase of a certain commodity. This is exactly where the concept of Omni channel retail solutions is utilized.
Major sections of the shoppers now believe in online shopping. The new generation has now understood the benefits of online or e-shopping which are heavy discounts, no transportation cost needed, door-step delivery, more variety, easy comparison, time-saving and many more. In order to meet all the demands of the modern day consumers, Omni channel retail solutions are incorporated.
Omni channel retail solutions are specific approaches, practices or strategies incorporated in retail business which aims to provide consumers or shoppers an irreproachable experience by integrating all the different platforms of shopping.
Here are a few statistics to show how well Omni channel works:
i. 73% of customers prefer to use various channels when it comes to the aspect of shopping.
ii. 82% of shoppers use their smartphones as shopping assistants in store.
iii. Customer retention stat has increased to 89% after using Omni channel retail solutions.
iv. 62% of consumers engage with their favorite brands on ten or more channels.
v. It has been seen that the rate of customer satisfaction is 23 times higher for companies with Omni channel retail solutions.
These figures would surely help you realize how important it is for companies today to get upgraded with Omni channel so that they can keep up with the pace of recent development and be a part of profit-making.
Since we have talked a lot about Omni channel retail solutions let us have a look at the advantages of using Omni channel retail solutions:
i. Helps in improving consumer satisfaction: The consumers these days spend a generous amount of time being online and if they get the chance to integrate their online and offline shopping experience nothing else could be better for them.
ii. Profit: There are higher chances for a customer to buy a product if he is getting all the offline benefits online which will definitely add up to your profit.
iii. Building a name: Practicing Omni channel retail solutions makes it easier for companies to make their identity in the crowd since now they are competing only in the online market.